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Why Did Google Want Blogger?

Posted on 23 February 2003 by Demian Turner

Wired has an interesting article that summarises this week’s big news on the web, Google’s purchase of Blogger, a producer of weblog software with a massive user base.

What does this mean for web-based content coming soon to a screen near you?  Simply that the grass roots effects millions of non-corporate users publishing their own comments and views is now officially newsworthy 😉  I suppose in the future a search on a certain news items might bring back higher results from the weblog crowd than the officials sources: CNN, BBC, etc.  Speaking of BBC, don’t you see a remarkable similarity between their new story format and the weblog (scroll to bottom of story for comments)?

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