Found via Simon Willison’s blog. Yes, another good Google ranking article, not so much original ideas but a good summary of existing tips circulating around. Beige highlights great for busy readers 😉
Almost everyone searches Google to find information, and Google quickly rewards them by displaying the information they are seeking. Thereby, Google rewards useful sites with the eyes of people who are looking for useful information. This is helping the web recover from being the wasteland of marketing hype, which the dot-come-and-gone explosion forced it to become. Google is saving the web by ultimately forcing site designers to make their sites useful again.
Read the full article about Why Google is Saving the Web.