Categorized | News, Startups

How to find a company name

Posted on 29 August 2007 by Demian Turner

The more conventional advice is to read an excellent article like How to Name your Company. However I prefer the Xerox PARC method:

At PARC, we literally threw a dart at the map when we were starting a new project and needed a name.  If it landed on a river or town, then that was the name of the project.  I was looking at a map of this area and I noticed Adobe Creek – in fact, it runs right behind my house – and I said, "How about Adobe?"  John thought about it and said, "Fine."  And that’s how Adobe Systems came to be.

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6 Comments For This Post

  1. haluk demirbaş Says:

    It’s quite cool choice. For naming my company which completely focused on university students I have been thinking more than two months but I haven’t come up with a name. All the good name that I have found has already been used. I want a name begin with Uni representing ‘university’ but all the words that I have found were being used by chinese.

  2. Consultancy, security Says:

    Please send me above mentioned projects relatedname

  3. BHASKAR KALITA Says:

    I am looking for a unique and meeningfull name for my new company .My new company will be on “finshing” school on education and employment

  4. amrish mehta Says:

    i want the name related to my business. Am in minerals and mining business
    please suggest me the short and unique name

  5. Rob Foxx Says:

    I can only assume that there’s a map for sale somewhere with some exceptionally poor spelling on it. How else do you explain all the Web 2.0 nonsense like Flickr, Dopplr or Pownce? ;)

  6. Joop Smits Says:

    I’m launching a company that assists companies in developing business abroad, still looking for catchy and factual name

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