Thanks to the guys over at RentBits for these tips, and to Arrington for linking it

1. Develop a great product or service
   1. Why is your product different?
   2. What problem does it solve?
   3. Tell a Story
2. Provide a frame of reference
   1. i.e The Zillow For Rentals
3. Get their attention
   1. The editors of TechCrunch receive many emails a day. They should know exacly what your service or product does by reading the first two sentences of your email.
4. Help them get to know you
   1. Add your company to CrunchBase
   2. Got technology news? Send them tips with a link to your blog post. We got two links to our blog from this and this post.
5. Don’t use PR superlative “fluff”
   1. Stay away from terms like, “best”, “fastest”, “most”, etc. Also stay away from words like “revolutionary”, “web 2.0″, “leading”, “disruptive”

We got quite a bit of coverage with Kindo but that was mainly thanks to our huge backing – with Doris it will take a bit more effort