I thought it was strange when I noticed that the search result position of a customer’s site, Eureka Financial, varies depending on whether the customer was logged in or not to their Google account. It should be noted the customer is running Adwords campaigns for their site.
But it gets even stranger – can you believe that what browser you’re using affects the result position?
Here are the variations I’ve seen so far on searches for the phrase “financial training uk”:
customer logged in, result position #2
customer not logged in, result position #40
me logged in (different Google acct), Safari: #37
me logged in (different Google acct), Firefox: #40
When you’re using a Safari browser, Google adds a client param to the url, ie, client=safari, however for firefox the param is not added.
I wish I hadn’t waited so long to install the ClickToFlash plugin, it totally improves the web experience. The idea is simple, all flash animations are paralyzed by default 😉 To view flash, including videos like youtube, etc, you have to click to play. A lot healthier for the laptop, no more CPU running at 100% nor mindless distractions when you’re trying to absorb valuable content.
Here is a vital piece of information that doesn’t seem to be on the web anywhere. Have you ever modified campaign/banner settings and had to wait ages before the effects were visible? Twenty minutes even 😉
Twenty minutes is the default cache timeout, a setting you can easily change while setting up your campaigns.
During testing to you can set the cache timeout value to some low value like 1 second so that effectively the cache doesn’t get used. That’s at Global Settings > Banner Delivery Settings > Time Between Banner Cache Updates (seconds).
Just a quick note to our OpenX customers, we can confirm that the companion positioning issues have been resolved in OpenX 2.8.1, so please upgrade to fix the problem, or let us know and we’ll be happy to do the upgrade for you.
But a fairly simple sounding task like tracking conversions for Adwords campaigns actually requires a bit of work. Here is the system I found works best, you can get it up and running in only a few minutes.
The goal is to be able to track when contact enquiries result from a paid campaign. I’m using this systems at http://seagullsystems.com.
the contact form plugin you need is cForms, version 1.5 or later (scroll down past the pluses, big banner on left hand side)
install the plugin, you will probably need to create the file abspath.php manually
configure a basic contact form, for example name it “my_form”
insert the form in your relevant page by pasting the html comment <!–cforms name=”my_form”–>
in the cformII options panel select Form Settings
make 2 settings:
disable the Ajax mode in the first section
in the Core Form Admin / Email Options section, tick Enable alternative success page (redirect) and enter a Thanks page URL you previously created inWordpress
And that’s it! Any probs please mention in the comments.