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Factors affecting Google Search position

Posted on 22 December 2009 by Demian Turner

I thought it was strange when I noticed that the search result position of a customer’s site, Eureka Financial, varies depending on whether the customer was logged in or not to their Google account. It should be noted the customer is running Adwords campaigns for their site.

But it gets even stranger – can you believe that what browser you’re using affects the result position?

Here are the variations I’ve seen so far on searches for the phrase “financial training uk”:

  • customer logged in, result position #2
  • customer not logged in, result position #40
  • me logged in (different Google acct), Safari: #37
  • me logged in (different Google acct), Firefox: #40

When you’re using a Safari browser, Google adds a client param to the url, ie, client=safari, however for firefox the param is not added.

Go figure.

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Making the web more readable – in one click

Posted on 20 December 2009 by Demian Turner

Picture 1

The Readability bookmarklet is by far the most useful bookmarklet I’ve used. A must try for anyone who spends an inordinate amount of time reading stuff on the web 🙂

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How to Block Flash

Posted on 20 December 2009 by Demian Turner

ClickToFlash IconI wish I hadn’t waited so long to install the ClickToFlash plugin, it totally improves the web experience. The idea is simple, all flash animations are paralyzed by default 😉 To view flash, including videos like youtube, etc, you have to click to play. A lot healthier for the laptop, no more CPU running at 100% nor mindless distractions when you’re trying to absorb valuable content.

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How to debug OpenX banner delivery

Posted on 12 November 2009 by Demian Turner

Here is a vital piece of information that doesn’t seem to be on the web anywhere.  Have you ever modified campaign/banner settings and had to wait ages before the effects were visible?  Twenty minutes even 😉

Twenty minutes is the default cache timeout, a setting you can easily change while setting up your campaigns.

During testing to you can set the cache timeout value to some low value like 1 second so that effectively the cache doesn’t get used. That’s at Global Settings > Banner Delivery Settings > Time Between Banner Cache Updates (seconds).

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Companion positioning bugs fixed in OpenX 2.8.1

Posted on 11 November 2009 by Demian Turner

Just a quick note to our OpenX customers, we can confirm that the companion positioning issues have been resolved in OpenX 2.8.1, so please upgrade to fix the problem, or let us know and we’ll be happy to do the upgrade for you.

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The Clean Code Talks – Inheritance, Polymorphism, & Testing

Posted on 20 July 2009 by Demian Turner

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How Open Source Projects Survive Poisonous People

Posted on 20 June 2009 by Demian Turner

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How to track conversions using WordPress

Posted on 06 June 2009 by Demian Turner

Are you using WordPress for your blog?  Who isn’t 🙂

But a fairly simple sounding task like tracking conversions for Adwords campaigns actually requires a bit of work.  Here is the system I found works best, you can get it up and running in only a few minutes.

The goal is to be able to track when contact enquiries result from a paid campaign.  I’m using this systems at

  • the contact form plugin you need is cForms, version 1.5 or later (scroll down past the pluses, big banner on left hand side)
  • install the plugin, you will probably need to create the file abspath.php manually
  • configure a basic contact form, for example name it “my_form”
  • insert the form in your relevant page by pasting the html comment <!–cforms name=”my_form”–>
  • in the cformII options panel select Form Settings
  • make 2 settings:
    • disable the Ajax mode in the first section
    • in the Core Form Admin / Email Options section, tick Enable alternative success page (redirect) and enter a Thanks page URL you previously created inWordpress
  • in your Thanks page paste your conversion javascript code provided by Adwords

And that’s it!  Any probs please mention in the comments.

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Test Like a Nazi

Posted on 19 May 2009 by Demian Turner

In this video we see Hitler castigating his core dev team for failing to to be true to Agile methodologies and cutting corners on their testing.

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5 Ways to Increase Engagement and Build Community

Posted on 13 May 2009 by Demian Turner

Some interesting slides from Mack Collier

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