We’re hitting a pretty good average in the last few days, every single rating we have for Doris and MyHighStreet is 5 stars – nice feedback.

5 stars in the AppStore

Thanks to the guys over at RentBits for these tips, and to Arrington for linking it

1. Develop a great product or service
   1. Why is your product different?
   2. What problem does it solve?
   3. Tell a Story
2. Provide a frame of reference
   1. i.e The Zillow For Rentals
3. Get their attention
   1. The editors of TechCrunch receive many emails a day. They should know exacly what your service or product does by reading the first two sentences of your email.
4. Help them get to know you
   1. Add your company to CrunchBase
   2. Got technology news? Send them tips with a link to your blog post. We got two links to our blog from this and this post.
5. Don’t use PR superlative “fluff”
   1. Stay away from terms like, “best”, “fastest”, “most”, etc. Also stay away from words like “revolutionary”, “web 2.0″, “leading”, “disruptive”

We got quite a bit of coverage with Kindo but that was mainly thanks to our huge backing – with Doris it will take a bit more effort

A new version of the Seagull framework has been released, download it here.

This is mostly a bugfix release but with some important improvements:

• Improved preferences management
• Better handling when DB connection is down
• Updated FCKeditor to 2.6.3
• Added German utf-8 support
• Updated Horde_Routes lib
• Consolidated translation features (SGL_Translation, SGL_Translation2) into new SGL_Translation3 PHP5 only package
• Added media2 module which makes ajax uploads easier and provides media features to the CMS module

The Seagull framework release coincides with a new release of the CMS module, and an announcement of Doris, our new productivity app.  You can read the announcement here if you’re not on the mailing list.

This will be the last release of the CMS module as a mainly developer-focused download.  Version 2.0 of CMS will get its own website, improved developer and enduser documentation, and a Pay as You Go format for those who need the convenience of a hosted service.  Read more about the improvements and try the preview here.