Posted on 05 April 2009 by Demian Turner
Thanks to the guys over at RentBits for these tips, and to Arrington for linking it 😉
- Develop a great product or service
- Why is your product different?
- What problem does it solve?
- Tell a Story
- Provide a frame of reference
- i.e The Zillow For Rentals
- Get their attention
- The editors of TechCrunch receive many emails a day. They should know exacly what your service or product does by reading the first two sentences of your email.
- Help them get to know you
- Add your company to CrunchBase
- Got technology news? Send them tips with a link to your blog post. We got two links to our blog from this and this post.
- Don’t use PR superlative “fluff”
- Stay away from terms like, “best”, “fastest”, “most”, etc. Also stay away from words like “revolutionary”, “web 2.0″, “leading”, “disruptive”
We got quite a bit of coverage with Kindo but that was mainly thanks to our huge backing – with Doris it will take a bit more effort 😉
Posted on 23 September 2008 by Demian Turner
I didn’t get a chance yet to blog about our last TechCrunching, but Kindo, the startup I co-founded in March 2007, today announced its sale to MyHeritage, the biggest player in the family tree space.
Kindo is a PHP social net app built on the Seagull framework and other open source software. At peak popularity our users were building 38k profiles/day and we acquired more than 1m profiles in our first 10 weeks. More details on my CV.
Hats off to the Kindo team and to the Kindo devs who don’t appear in the TC photo.