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How to track conversions using WordPress

Posted on 06 June 2009 by Demian Turner

Are you using WordPress for your blog?  Who isn’t :-)

But a fairly simple sounding task like tracking conversions for Adwords campaigns actually requires a bit of work.  Here is the system I found works best, you can get it up and running in only a few minutes.

The goal is to be able to track when contact enquiries result from a paid campaign.  I’m using this systems at http://seagullsystems.com.

  • the contact form plugin you need is cForms, version 1.5 or later (scroll down past the pluses, big banner on left hand side)
  • install the plugin, you will probably need to create the file abspath.php manually
  • configure a basic contact form, for example name it “my_form”
  • insert the form in your relevant page by pasting the html comment <!–cforms name=”my_form”–>
  • in the cformII options panel select Form Settings
  • make 2 settings:
    • disable the Ajax mode in the first section
    • in the Core Form Admin / Email Options section, tick Enable alternative success page (redirect) and enter a Thanks page URL you previously created inWordpress
  • in your Thanks page paste your conversion javascript code provided by Adwords

And that’s it!  Any probs please mention in the comments.

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